Today a new trend is coming into play in the world of events: scenography.
Originally created for the theater, scenography is opening up to many fields such as events. This term defines all the things and elements that allow us to set up an atmosphere, a climate. It includes the creation of lighting, sound as well as sets and costumes.
One might not understand the difference between architecture and scenography. Indeed both are drawings in the form of a plan including a section plan, elevation, often supplemented by a model. The difference lies in the fact that the stage remains a place of fiction, a neutral space that gives free rein to the imagination.
Not everyone can claim to be a scenographer. Creating a set requires many skills and is part of 2 technical and conative dimensions.
What does it mean and why use a scenographer?
One of the main problems that the scenographer will have to face in events is the constraint of the place. Sometimes the spaces are not adapted, do not correspond to the positioning chosen by the agency, or are simply not attractive. It is therefore important to correct the various errors in order to create a tailor-made, adapted, and memorable event.
The first things to take into account are the technical configuration elements which include the equipment of the premises and the rental elements. It is important to note those already in place in the room that will be used for the event. Based on this it will be necessary to check whether or not they are suitable and if not, plan a solution or adjustment. It will be important to note which elements we already have for the event, which ones will be useful to us and which ones we will have to add, and therefore rent or buy.
Another technique then comes into play: the implementation technique. How do you set up the different elements? With the help of which technical means including budgeting: not everyone can afford a Burning Man-style scenography (festival in the black rock desert of Nevada).
The scenographer must carry out these different tasks in order to arrange the different spaces. They can be very close and adapted to the event but it can be the other way around. There are events over several kilometers, others scattered in a city. There are so many different places that are not all suitable for your event even though it may turn out that one place will fit the demand perfectly. In this case, the scenographer will work essentially on a traffic organization that will allow stopping more or less on the elements that you want to highlight or set back.
All these points are sometimes complex and generally take time to be studied, that’s why using a scenographer is sometimes not only optional.
The scenography sets a framework, conveys an idea in the same way as any communication, even if it is unconscious, and that is why it is essential to take care of it.
The role of the scenographer is to take advantage of a place and the most important points of your events to keep in the minds of the guests only the positive points of your evening. It is a real staging in order to put your advantages in real life.
This can be translated by a declension of your visual identity for example, your logo or your colors and implant them in your decor. The magic side of the scenography is really this creation of ephemeral and wonderful world only present to coat, and accompany, embellish your actions and your event. It is the creation of a real universe that will dazzle your guests, will leave them with a strong and specific memory, a creation that will enchant them throughout your evening or lounge.
When to use it and why?
The scenographer can be called upon for everything: shop window, product stand, parties, trade shows. He works with you to offer you quality solutions !mock-up He brings a magical side to all the material elements of the customers’ environment to achieve a real sensorial marketing. It is therefore essential to choose the part taken of a scenography without moderation!